A new system is being introduced to track television viewing habits. This initiative aims to provide accurate data on audience numbers and viewing patterns. The system will collect data from selected households and transmit it to a central location.

The goal is to give industry stakeholders a better understanding of their audience. This will help with decision-making for broadcasters, advertisers, and content producers.

Further information on this development is available, including details on the rollout and the parties involved in the initiative.