Stakeholders are seeking increased investment to reduce deaths of mothers and newborns. The World Health Organization's representative, Pavel Ursu, has commented on the issue. According to him, incentives for families could encourage them to seek necessary medical services for mothers and newborns.

However, Ursu also emphasized that any increase in people seeking these services must be accompanied by high-quality care. Further details on the stakeholders' efforts and proposals are available from the source.

The World Health Organization's representative made these comments in a context where stakeholders are pushing for stronger investment to address the issue of maternal and newborn deaths.