Benjamin Akindote has launched a platform to support online sellers and creatives. He believes that a lack of infrastructure hinders creativity from becoming a sustainable business. The potential market is significant, with a large number of internet and social media users.

A substantial number of creators are already active on platforms like TikTok and Instagram. However, despite impressive user numbers, only a small percentage of creatives are able to succeed.

Further details about the platform and its goals are available from the source, including information about the founder's vision for the future of e-commerce and creative communities.