Experts at the LOMA 4.0 conference focused on legacy-building and smart digital out-of-home advertising. A study was unveiled, revealing that a significant proportion of Nigerians take action after seeing outdoor ads.

The study showed that 7 in 10 Nigerians act after being exposed to outdoor advertising. Further details about the conference and the study are available.

More information can be found through the provided link, offering additional insights into the discussions and findings presented at the LOMA 4.0 conference.