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The Lagos

How Lagos Life turned a viral game into an ad business

How Lagos Life turned a viral game into an ad business
Photo: TechCabal · view original

This is Follow the Money, our weekly series that unpacks the earnings, business, and scaling strategies of African fintechs, financial institutions, companies, and governments. A new edition drops every Monday. Between October 1 and 9, 2026, Lagos Life, the city-based simulation game, went from...

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